This holiday weekend while online I saw an article about the new GAP logo that was revealed on October 4th and the criticism the popular retailer is receiving for it. Now that I’ve had a chance to compare the two logos, I think that I am partial to the old one, only because it is what I grew up with. It gives me a warm fuzzy feeling of happy days and buying cool clothes…..it brings me back to my University days. I guess I’m not the only one feeling this way. According to the Yahoo article this morning, this comment from a Facebook user is typical of the online response: “By changing it, you’ve completely destroyed what it took 20-plus years to build.” I wonder what is the average age of those who dislike the new logo. I’m curious…which one do you prefer?
The 3D TV Phenomenon
By now just about everyone has seen a 3D movie in the theatre, it’s pretty hard to avoid seeing one anymore. We’ve been hearing about 3D television for over a decade now, but finally it is available in nearly every store you walk into. I was recently out looking at televisions and was amazed at how well these TVs, with the flick of a switch, create a 3D cinema-like effect. As I was looking I began to wonder what it would be like to watch a 3D television every day — would my eyes adjust to them? Perhaps I am just not used to it yet, I feel a little off balance after watching a 3D movie. I got to wondering what kind of strain it would put on my eyes long-term. I considered all of these things, even though a 3D TV is far from being in my budget.
I decided to head to trusty Google and see what people were saying about it. I was shocked to find quite a lot of controversy over the issue. Apparently there have even been warnings issued by the manufacturers to avoid use if you are in poor health, tired, or drinking alcohol, under the age of 6 or over the age of 65. I’m sorry but that is just not cool, the only time I watch TV is when I am tired or not feeling well.
Customers are also cautioned to immediately stop watching 3D pictures and consult a medical specialist if they experience any of the following symptoms: (1) altered vision; (2) light-headedness; (3) dizziness; (4) involuntary movements such as eye or muscle twitching; (5) confusion; (6) nausea; (7) loss of awareness; (8) convulsions; (9) cramps; and/or (10) disorientation. Parents should monitor and ask their children about the above symptoms as children and teenagers may be more likely to experience these symptoms than adults.
Groups considered to be at high-risk for these side effects are; pregnant women, young children, teens, the elderly, people prone to seizures or stroke, people prone to dizziness or motion sickness, people with eye problems, people who are out of shape, and people who have been drinking. It has also been attributed to damaging people’s depth perception.
At this point I got to thinking, am I talking about television or the side effects of medication?! Cool as 3D is, and as much as I enjoy it in the theatre every now and then, maybe its best to wait a little while longer with my HDTV and let this technology develop. In the mean time, perhaps we should pass a law about driving under the influence of TV.
– Sandra
Pop Life: Art in a Material World
This summer, if you are fortunate enough to visit Ottawa, I highly recommend visiting the National Gallery of Canada to see the Pop Life exhibition. It runs from June 11- September 19th.
As it states on the National Gallery website, Pop Life: Art in a Material World explores the complex relationship between contemporary art, marketing, and the mass media that has evolved since the 1980s when Andy Warhol’s uttered his provocative maxim that “being good in business is the most fascinating kind of art.” The exhibition includes over 250 various mediums from paintings, drawings, prints, sculptures, videos, and installations created over the past 30 years. Very cool!
I am most interested in the Damien Hirst performance exhibition featuring twins. The gallery is recreating the 1992 performance where Damien commissioned a set of identical twins to spend time sitting in front of his trademark spot paintings. Dressed in identical clothing, the twins could do various things, as long as their actions were mirroring each other. The original performance was about “surface appearances, individuality, and making a scene”.
Being a twin myself, of course I wanted my sister and myself to apply! How awesome would it be to be a part of the artwork at the National Gallery of Canada! My sister is going next week to see the exhibition.
Other featured artists include Andy Warhol, Keith Haring, Peter Nagy, to name a few. Visit the gallery website for more information.
Damien Hirst
Daniel Oliver & Christopher Oliver (detail), 2009, household gloss paint on wall, chairs and twins, dimensions variable. Installation view: Tate Modern, London, 2009–2010.
© Damien Hirst,
courtesy Science Ltd., London.
Photo: © Tate Photography


If you are not able to go to the Gallery before the exhibition closes, you should go to the online store to order your memorabilia. I think I’d like to get one of the Pantone mugs, or the Keith Haring Radiant Baby watch.
—Kathy
Summer Holidays
It’s summertime and you know what that means – summer holidays! I had the best vacation last week. I went to Minden (near Haliburton) and spent my days relaxing by the water on South Lake while spending time with close friends. I noticed that on long drives I like to read the signs that are dotted along the side of the highway – they are good reading material! While driving back through Bancroft, I decided to try find the Tim Horton’s, which was harder than it sounds. While I was sitting in the drive-through I saw the Be Realistic Not A Statistic sign we designed for the Hastings and Prince Edward Counties Health Unit. What a nice surprise! That’s not it, though. I also saw another sign we designed while driving South on 62 towards Belleville – Speeding Costs You Deerly (another Health Unit initiative). Very cool. It’s nice to see the work we do actually put to use out in the public. It made me feel good. Needless to say I took pictures of both for you to view. I hope enjoy the rest of your summer!
—Kathy
Fabric Printing
One of my favourite resources, Colourlovers is offering something very cool. Have you ever wanted your custom designs printed onto high quality fabric? Well, now you can! They have partnered with Spoonflower, an on-demand fabric printer that allows people to design, print and sell their own fabric designs. This is perfect for all you artsy types – you know who you are. Why not have your favorite designs printed onto fabric instead of paper! I’m thinking … I need new wall art…and curtains…and pillows….the possibilities are endless! I like how print design is overlapping with interior design today.
Browse any pattern on ColourLovers to purchase it in fabric form, or visit the Spoonflower site to check out all they have to offer.
As their website states, Spoonflower digitally prints using eco-friendly, water-based pigment inks on natural fiber textiles. No additional chemicals are used in the printing or preparation process. I love it!
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—Kathy
Now that is interactive
A clothing/fashion store opened last June in Times Square. What caught my eye was the way they created a billboard that not only drew a crowd, it (at least on some level) interacted with them. From NYClovesNYC:
“The enormous store provides Times Square with a high-tech 61-foot digital billboard featuring virtual models who interact with the mesmerized crowd in front of the store, sometimes taking a Polaroid photo of the crowd and showing it to them, or picking up an individual from a crowd and turning him into a frog by a kiss or dropping him into a shopping bag.”
It kind of reminds me of the Jaws movie billboard in Back to the Future II
Did Hollywood have it right? Is this the future of environmental advertising – or is it just a gimmick?
- Shaun
Nice concept but…
I saw this a few days ago:
I thought it was pretty clever at first–salt as dandruff–cool concept. Then I thought “Wait a minute, who is going to put that on their food?!” I mean, they put these in restaurants. What restaurant wants something so unappetizing on their tables? I can’t imagine how this would be good for business (at least for the restaurant).
To me, this is an example of a concept that although clever, just misses the mark. I would be interested to hear what others think.
Journaling
While I was writing my blog last week, I was thinking that it was sort of like writing in a diary. Remember those growing up? Although, the new term for this is called “journaling” – writing down your thoughts and experiences. By getting your thoughts out of your head and putting them on to paper, you gain insights you would otherwise never see. This process can enhance both your personal and professional life.
A diary is more of a descriptive list of the day’s events, and a journal is more of a reflection of the day’s events with expressed emotions. Both are “old school” in the sense that you are using pen and paper instead of a computer. “New school” is Blogging, or creating an online diary. www.blogger.com is a great site to visit if you are thinking about creating a personal online journal.
This prompted me to buy a diary at Chapters this past weekend, and I wrote my first entry already. I was flip-flopping between two different covers when choosing it, however. If you’re like me, and you like books with nice covers, www.cafepress.ca has a large selection of journals to choose from with very cool covers – whatever you fancy. They come with a wide variety of papers to choose from, as well as one-of-a-kind journaling designs. You can also look for journaling gifts and custom journals to make your writing experience more meaningful.
There are also online tools to help make your journal experience a positive one. www.journalingtools.com is a Canadian site that does this. Very interesting. My weekly Blog posts might benefit by me reading about some of these tools. We’ll see. I’m sure that some entries will be better than others!
—Kathy
A personal touch
With the advent of all things digital, have we lost some of the personal, handcrafted touches that were once common? Our communication in particular has become almost entirely email and/or Social Media based. I am not saying this is a bad thing, for it is extremely convenient, effective and efficient. So how do we make our communication have more personality?
Well, if you are heavy into Facebook, there is always Pimp My Profizzle. It is a fun way to add some flare to your profile pic. But what about good-ol’-fashioned email. Is that boring signature just not enough? Pilot has found a way to take care of that.
I realize they are using this to sell pens, but what a cool idea.
As a designer I am always looking for ways to personalize things and communicate in a way (usually visually) that expresses something unique about someone or something. I wonder where that will take us next…
A Funny Billboard
I was driving home from work the other day and I laughed out loud when I saw a billboard for Gay Lea Spreadables. I had to pull over and take a picture of it! Take a look – who hasn’t had this happen to them? Too funny. I was curious and checked out their website gaylea.com. They have a sponsorship program on now which supports the Daily Bread Food Bank – a non-profit, charitable organization that is fighting to end hunger in our communities. You know, it’s not the first time I’ve been impressed by a billboard on my way home from work.
Print media isn’t just limited to the office. Out-of-Home products such as posters (or billboards), superboards, transit shelters, wall murals, bus, subway and streetcar advertising are all powerful ways of reaching today’s consumer. CBS Outdoor is who we send all of our outdoor billboard designs. For information on any of the products they have please visit cbsoutdoor.ca
I remember one billboard in particular that proves the effectiveness of strategic planning when it comes to choosing a location. A few months ago, McDonald’s was advertising FREE COFFEE when Tim Horton’s had their “Roll Up The Rim” contest on. The billboard for the free coffee was located right across the street from a Tim Horton’s. I thought that was genius! Needless to say, I went to McDonald’s for my coffee those two weeks (and maybe a couple of lunches). I even went onto their website and was reading about their nutrition information and community involvement, and I now have a better opinion of the restaurant chain. Tim Horton’s has similar information on their website, and the Gay Lea website has an environmental sustainability report available to view. It’s nice to see large business caring about their community.

Billboards speak to each consumer differently. What I find funny, or smart, might seem silly to someone else. That doesn’t matter, however. The fact remains that the billboard DID speak to me, and I’m still thinking about it! Have you seen any unique billboards lately? I’d like to hear about it.
If you’d like to see the billboards Engine has designed, you are welcome to view our portfolio online.












