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A Hungarian Chef in Our Midst

February 5th, 2010 by kerry

With all of the talk about comfort foods and simplicity (I’m sure my begging her to cook my favorite dish might have guilted her into it as well), Kathy went home last weekend and felt inspired to cook some of her favorite traditional family dishes.  And guess what? On Monday, the Engine team got to reap the benefits of all of her hard work.

Thanks so much for sharing Kathy! See her recipe and comments below.

My family is Hungarian, so of course Hungarian Lecso is my most favorite comfort food. It is a cooked mixture of onions, yellow banana peppers, red peppers, tomatoes and paprika. Add some sliced Hungarian Sausage (or Polish Sausage) and it can be served as an appetizer or stew. I like to serve it over rice as a main course, but served with dumplings is the traditional way to eat it. You can also spoon it over scrambled eggs for breakfast, or over chicken for something different at dinner! Lesco can also be easily frozen for use at a later date.

lesco1Ingredients:

  • 2-3 tbsp oil
  • 2 large red onions sliced
  • Traditionally, yellow sweet banana peppers are what you would use, but my family prefers to use red peppers also. I use 1 yellow pepper, 1 orange pepper, and 5 or 6 red peppers seeded and sliced. (Do not use green bell peppers they have no flavor and will turn to pulp.)
  • 1 large, ripe tomato, diced. (You can use canned tomatoes if you drain them well)
  • 375g Hungarian Sausage Chopped into small chunks (Pillers Polish also works very well if Hungarian sausage is hard to find)
  • 1/2 tsp salt
  • 1 tsp fresh ground black pepper
  • 2-3 Tbs. Paprika

lescoDirections:

Heat oil in a large pot, add sausage and cook for about 10-15 minutes on medium heat to brown slightly. Add sliced onion, and cook over medium heat for 10 minutes until onion caramelizes slightly. Add salt, black pepper & paprika now. Mix together and cook for another 5 minutes.

Add all pepper slices and the tomato and cook for an additional 15 to 20 min. on medium high heat.

If needed you can add more salt, pepper and paprika to taste. Depending on the type of sausage used you may want to reduce the salt.

Reduce heat to simmer and cover, cooking for another 30 minutes or until peppers are soft.

(The ratio of peppers to onions and sausage should be 2/3 peppers to 1/3 sausage & onion.)

Spoon over rice or dumplings.

lesco2Serves 4.

Enjoy!

Kathy recommends the Hungarian wine Bulls Blood to go along with this dish, may be hard to find but some LCBO stores will place a special order for you.

There’s more comfort food on the Facebook Fan Page, as Bryna shares one of her favourite exotic, yet simple recipes: Vegetable Jalfrezi.

It’s Official: Tweet Up!

February 3rd, 2010 by bryna

As I’m sure you’re aware, we here at Engine have partnered with the students from Loyalist College’s Public Relations program to host a tweet up for all Quinte area social media users. All of the details can be found on our Facebook Fan Page, and you can RSVP via our event profile. You can also tweet, email, call or fax in, your attendance.

Heck, we’ll take anything but carrier pigeon and smoke signal.

There are so many ways to connect! That’s why we’re hosting a tweet up. We want to take all of our great online connections, and translate them to the real world.

You’re all so cool! We want to meet you, and introduce you to some other great people in our community.

You know what else is cool? Our logo for the event! (Fillmore is my hero.)

tweetup_bird_textsmallishtweetup_birdsmallish

Events to Inspire

February 2nd, 2010 by bryna

Celebration. Glasses of champagne and wine in hands.I’m a consummate learner, and yesterday I was lucky enough to be able to indulge my academic yearnings by spending the morning with a group of students from Loyalist College’s PR (@loyalistpr) program. They’re helping us to plan a Tweet Up to raise money for Flights of Hope and their relief efforts in Haiti.

After our brainstorming session, I was able to stop by the Art & Design Foundation (@artdznfndation) program to sneak a peek at their current projects, to talk internships and to start thinking about the workshop we’ll be doing with them later in March.

If you’re like me and crave learning, here’s a list of events to teach and inspire you:

Social Media Week – It’s happening in Toronto, as we speak! With a great line up of guests and events, this is a great follow up to Ad Week.

Toronto Works for Haiti – Yes, I blogged about them last week, but they’re doing amazing work to benefit the people of Haiti; they deserve the air time. (Plus, they got a site redesign! Slick!) I love the concept of delivering a valuable service for donations. It’s so much cooler than just asking for money. This is the kind of model any business could implement. They’re hosting a networking event in Toronto tonight, and I’m so sad I won’t be able to attend.

Eat, Drink & Give – Eat, Drink and Give has teamed up with a number of Toronto restaurants and Ontario and international wineries, to plan an evening of food and wine, with all proceeds going to Doctors without Borders. The event will be held on February 9, at Roy Thompson Hall. This event has been planned, in part, by one of our Twitter friends, Suresh (@spotlightcity)–one of the best food bloggers around.

Maple in the County – Another great event, this one local, to learn about all things Maple Syrup! Could life really get any sweeter?! It’s perfect for the whole family, and this year, they’re going interactive. Follow @CreativeDanT, @OntarioCulinary, @blackprincewinery, @TastetheCounty, @SandbanksWinery, and @saraswatispa for more info as it unfolds.

Tweet Up Quinte! – On February 18, 2010, Engine Communications and Loyalist College’s PR program will be hosting a Tweet Up to raise money for Flights of Hope’s relief efforts in Haiti. There will be amazing door prizes, lots of networking and talk of all things social media. It’s going to be happening at the Boathouse Restaurant from 5:30-7:30. We’ll post all the details on our Facebook Fan Page.

“Simple” Traditions: Coq au Vin

January 29th, 2010 by kerry

coq1

“A good cook is like a sorceress who dispenses happiness.”~ Elsa Schiaparelli

To some of you cooking is magic. Well, it really isn’t. It’s the end result of all of your hard work that is truly magical! You know what I’m talking about, that moment you put fork to mouth, and the taste explosion sets off all of your senses – it’s complete satisfaction and a feeling of a job well done!

I thought that we should continue with the “simple is better” topic from last week. Cooking doesn’t need to be complicated, or feel like a chore. If you follow the basics of good cooking then everything else should fall into place.

For the next few weeks I will focus on some “simple” traditional. Comfort foods that are really quite easy to prepare. And did I mention, to die for yummy?

One of my all time favorites and an oldie but goodie, is Coq au Vin. If you’re saying to yourself, “That’s that French dish. It must be difficult to make, and you probably need fancy French ingredients” – wrong! Simple, basic ingredients maks up this classic comfort dish. (Yes, I consider wine and cognac to be basic fundamental ingredients.) The most trying step is cutting up the whole chickens. But I’ll walk you through it. (If you want to simplify this even more, purchase chicken pieces instead of cutting up your own chicken)

Cutting up a whole chicken

  • Place chicken, breast side down. Trim and discard any fat at cavity and neck
  • Starting at body cavity, cut as loosely as possible along both sides of backbone. Cut off wing tips. Reserve both wing tips and backbone to make chicken stock. (Throw them in the freezer for later use)
  • Turn chicken over; open up slightly and cut in half through middle of breastbone.
  • Place chicken halves, skin side up. Lift one leg at a time and cut along contour through skin and meat to separate leg from body.
  • Bend back thigh and drumstick until joint pops. Cut through skin and meat at joint.
  • Divide each breast in half; leaving wing attached to one half.
  • Trim off excess skin and fat from chicken pieces; discard any shreds of bone.

Coq au Vin (serves eight)

This is a combination of the infamous Julia Child’s recipe and a Canadian Living Classic.

-         2 chickens, cut up (or 6 lbs of chicken pieces)

-         Salt & pepper

-         2 tbsp butter (you may need more as you cook the veggies, it’s ok, butter is an important ingredient)

-         2 pkg pearl onions peeled

-         1 lb button mushrooms (about 6 cups)

-         1 tbsp chopped fresh thyme

-         2 cloves garlic minced

-         6 thick slices bacon, chopped

-         1 bottle of red wine (Burgundy, Beaujolais or Chianti), 2 cups go in recipe & you drink the rest!

-         2 cups sodium-reduced chicken broth (homemade stock would be preferable)

-         1 bay leaf

-         3 tbsp flour

-         1/4 cup cognac

-         2 tbsp chopped fresh parsley

In a Dutch oven cook bacon over medium heat. Sauté slowly until golden brown. Remove bacon with slotted spoon and transfer to bowl. Sprinkle chicken with salt and pepper. Heat half of the butter over medium-high heat; brown chicken in batches. Drain excess fat from pan and put any chicken back in pan that was removed while cooking in batches.

Pour in the Cognac, turn heat up to high, shake pan a few seconds until bubbling hot; ignite. Let it flame briefly while swirling the pan, extinguish flame with lid.

Heat remaining butter in another pan; cook in batches, first the pearl onions (transfer to bowl) then the mushrooms & thyme (if mushrooms are small keep them whole). Tip: if you want your mushrooms to brown nicely then don’t crowd them, cook in batches. Cook for about 5 min., add garlic and cook until golden brown, then transfer to same bowl as onions.

Add mushrooms and onions to pan with the chicken. Add cooked bacon, wine, broth and bay leaf, stirring and scrapping up brown bits. Bring to a boil. Reduce heat, cover and simmer for 35 min.

coq

Stir flour with a little bit of cognac or broth, to make smooth paste; stir into pan along with parsley. Simmer until thickened, about 10 – 15 min. Serve with wine of choice!

Bon Appetite,

Kerry

Exciting Announcement

January 28th, 2010 by bryna

twitter-logo-forwebWe here at Engine are psyched to announce a very special collaboration with the students of Loyalist College’s Public Relations program. Along with their professor and program coordinator, Kerry Ramsay, we will be hosting a Tweet Up for Quinte area tweeters.

Details will come soon, but in the meantime, keep your calendars open on Thursday, February 18, 2010 for a night of networking, social media and raising money for a great cause! (Bonus: Fabulous door prizes!)

This is a great group of students, and we’re excited to have them on board to help with all elements of planning, design and promotion. Take a look at the great work they just did for Haiti here, and you’ll see why we can’t wait to work with them.

And as an added bonus, we’ve got pro photograpers, Winding Violets, covering the event as our official photographers. Lucas Tingle and Melissa Howlett are two of the best in their business. Make sure to follow Lucas on Twitter, and take a look at Melissa Howlett Photography on Facebook.

Even if you’re not on Twitter (yet) but you’re interested in learning more about social media, or you love to blog, use Facebook, etc. This is the event for you. Come learn, engage and connect.

Stay tuned for more info! We’ll be posting all of the event updates here and on our Facebook Fan Page.

Toronto Works for Haiti

January 27th, 2010 by bryna

torontoforhaitiToday is one of those days when I’m amazed by the connections, and opportunities for community building and business, that social media allows. I’m even more awestruck by being surrounded by so many people working passionately for the cause of Haiti.

Why focus on Haiti on a business blog? Because it’s the perfect example of how so many elements that we’ve been discussing in this forum (ie. social media, cause marketing, corporate social responsibility) come together to make a measurable impact on society.

Today my friend and colleague in the social media space, Sophie Bifield, introduced me to her friend and colleague, Elliot Ng. Elliot is the founder of Toronto Works for Haiti, a group of volunteers in Toronto offering professional services in exchange for donations to Haiti.

Their goal is to raise $5,000 for relief efforts before March 18, 2010.

Currently they stand at 20 volunteers with skills ranging from administrative services to professional editing,
social media marketing, and realty. There are no overhead costs, and they’re asking that all donation go directly to the organizations they support, namely the Humanitarian Coalition, the Canadian Red Cross and Doctors Without Borders. All the recipients of the goods and services have to do is let them know how much they’re donating so they can keep track of their efforts.

Founder of Toronto Works for Haiti, Elliot Ng

Founder of Toronto Works for Haiti, Elliot Ng

Here’s Elliot’s take:

After hearing about the earthquake, I felt that it would not be enough to for me to just make a donation to the charities. I asked myself, “What can I do to offer more? How can I help people in Haiti even though I am in Toronto?” On top of that, my professional background helped me put my own spin on it: coming from the business background, I understand the need for businesses, and naturally I started connecting the dots. Why don’t I try to find other like-minded individuals who are compassionate and want to mobilize our skills for this great cause? So I picked up the phone and pitched to my friends: Roxanne Chow, Katherine Lee, Kilim Park, and Mark Savel. They liked it! Roxanne gave the group the name we are using now. Katherine started creating the structure of the organization. Kilim started writing on our blog. Mark suggested ideas on how to make this idea bigger. It snowballed and the rest is history.

There are a few things I love about this idea:

  1. It raises money for a great cause.
  2. It allows small business owners to make an impact on a global scale.
  3. It creates awareness for small business, and is a great PR opportunity.
  4. It creates opportunity for collaboration, and networking.
  5. It’s a simple idea that your business could easily adopt for any cause you’re passionate about.

What do I want you to do?

  • Take some of the ideas we’ve dissected and apply them to your own business strategy. The bottom line for you is increased awareness, networking and sales.
  • Get involved with Toronto Works for Haiti or another local group like New Mercy Ministries, both to help with relief efforts, and to network with some brilliant, talented people.
  • Join the Toronto Works for Haiti Facebook group, and voice your support. Put their logo on your profile to spread awareness.

Whatever you do, make sure you act now. If not for Haiti, then for the cause you care about. Everybody wins! And you know I love a good win-win.

Are You Connected?

January 26th, 2010 by bryna
Maasai warriors on their cell phones, in rural Kenya. Are they more connected than your small business?

Maasai warriors on their cell phones, in rural Kenya. Are they more connected than your small business?

I have to admit, after the earthquake hit Haiti, I was having trouble writing new blog posts. I was having trouble writing anything. When the world is rocked by tragedy, our collective heart goes out to others in extraordinary ways. Already having a passion for this nation and its people, I was happy to see the world community reach out.

Non-profits, government, military, and citizens put their creativity to the test to mobilize and act to help Haiti. I was blown away by the level to which new technologies assisted not only relief efforts, but also rescue efforts. We saw an iPhone app save a man’s life. Tweets from Haiti were sent, and picked up by CNN, moments after the quake. I was able to follow the Canada for Haiti telethon unfold on Facebook, while watching the American efforts live via the Hope for Haiti iPhone app. Both the American Red Cross and World Vision Canada initiated text campaigns to raise funds.

All of these efforts have raised millions of dollars. Millions. And those are just a few examples of the ways that social media has united people for the cause of Haiti.

So what’s the lesson that your business can take away from this?

It’s that social media works, and it isn’t going anywhere. Let me repeat: Social media is not simply a trend. It’s not a fad. It’ll change–that’s guaranteed. Next year we might not be talking Facebook. We might not be using Twitter in the same ways we do now. But I can promise you, social media tools aren’t going anywhere.

When the tsunami hit Thailand on Dec 26, 2004, we didn’t have the iPhone. There was no “app for that.” The term “app” wasn’t even in our lexicon. That was only five years ago. Imagine how our communications will change in the next five years?

With technology being accessible to the masses, whether through free online platforms, websites, or smart phones, it’s time that small business owners sit up and take note. Your target market is donating millions of dollars online. They’re creating movements via text campaigns. They’re looking at your website, judging your expertise based on your content. Your audience is connected. Are you?

2010 – News on the food front

January 22nd, 2010 by kerry

I thought that this week I would talk about some of the new food trends for 2010. This is a fun one, as I could spend all day researching food and drink. I’d take this over shoe shopping any day ~ honest!

Simplicity ~ Earning top rank for 2010 Trends.

Making the consumer nostalgic for simpler times and simple foods, getting back to the basics. Food companies are embracing the word “bare” as in bare minimum, offering foods that the consumer can trust. Less is more, isn’t that what they say?

simplefood

Haagen-Daz, Five Line

A great example is Nestlé’s Haagen-Dazs ice cream; they have capitalized on the fewer-is-better movement with the Five line, only five ingredients in each variety. Smart & Simple!

If your interested in another company who’s on the same track check out McCain’s new campaign, “It’s all good ™ commitment”.

Comfort Food ~ Goes well with Simplicity and is the new comeback kid. Making mom’s meatloaf and stew, just simply reinvented.

Food & Ingredient Awareness ~ A trend that has been on the rise over the past few years and continues to be forefront, is food awareness. Becoming more aware of what you’re eating, how you prepare it and how it affects your body, health & welfare.

You will also see a rise in:

-         Neighborhood & community shared gardens, community supported agriculture & Locavore movement

-         Kids cuisine, kids are becoming more interested in cooking; kids cookware, cooking classes, family cooking classes & kids cookbooks

-         Creativity with food, while not compromising taste ~ “eating with our eyes”

-         Increase in exotic condiment use

-         Brunch events in place of formal dinner parties

-         Organic serving pieces, less steel & plastics, more wood

-         Butterscotch, yummy buttery goodness

Recently I watched  an interesting news report on CBS.

Bon Appetit Magazine’s restaurant editor, Andrew Knowlton, was on the show to talk about the predictions for 2010 food trends, here’s a quick rundown of what he had to say:

Ingredient of the Year, Sriracha

Ingredient of the Year, Sriracha

Dish of the year ~ Meatballs, not your average Italian style but various varieties; spicy, Middle astern, Lamb, Pork, French etc.

Cuisine of the year ~ New Austrian, with pretzels in the forefront and dishes like spaetzle

Ingredient of the year ~ Sriracha, a hot chili sauce, also known as Rooster Sauce, they predict it will be right next to ketchup.

Dessert of the year ~ All American Comfort (or all Canadian from our perspective), such as brown betty, crumbles, stewed fruits and compotes are making a comeback.

Drink of the year ~ Beer is the new wine. You can expect to see food & beer pairings, along with the creation of exotic & infused beers. My personal favorite, cooking with beer!

Party of the year ~ Modern Vegetarian (not a personal favorite)

Check out our Facebook Fan Page for a link to an awesome recipe using “Ingredient of the Year,” Sriracha.

Cheers,

Kerry

Cause Marketing

January 20th, 2010 by bryna
Spread the word! Cause marketing is good for your business.

Spread the word! Cause marketing is good for your business.

It’s hard to bring things back to business as usual when the world is suffering in such plain view. There are always causes to support, funds to be raised, and people who will be in need. But this morning Haiti was rocked again by aftershocks, and the rest feels small to me again.

I mentioned  last week that I had planned to be on a plane to Haiti for two weeks of humanitarian relief work, as of January 27. That trip has since been cancelled. I’m not going to talk a lot about me here, but since I had told you last week, I thought I would update the status of said venture.

But let’s bring this back to you. Why should your business care about Haiti, or any cause for that matter? Because it’s good marketing strategy.

Wikipedia says:

Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

Yesterday, Kerry gave a great example of cause marketing (although you might argue that because a donation was involved it wasn’t pure CM). Lou’s Cozy Grill in Belleville, Ontario ran a promotion to raise money for Haiti relief. The benefit is two-fold: money raised for a good cause and great PR for Lou’s. Who doesn’t like a win-win?

I’m loosely classifying this under “cause marketing” because even though it wasn’t strategically executed, I love the fact that they gave it a shot. I don’t know how much money they raised, but I’ll remember their effort, and I’ll swing by to grab a coffee. While I’m there, I might buy a sandwich, or grab breakfast–whatever. The point is that consumers want to know that the brands they align themselves with support a vision beyond their own bottomline.

A clearer example is found in the actions McDonald’s restaurants implemented to support and promote the World Wildlife Fund’s Earth Hour initiatives. For example, all Canadian McDonald’s restaurants turned off their roadside pole signs and roof beam lighting to conserve energy for Earth Hour. The support wasn’t monetary–it was action driven. McDonald’s was trying to build a reputation as  a socially responsible organization, and both McDonald’s and WWF benefited from increased awareness. That awareness translates into dollars. It’s an indirect root to acquire sales and revenue, but it’s good business.

And that’s where you step in. Does your marketing plan allow for cause marketing initiatives? What organizations do you align yourself with? Are you maximizing these low-cost opportunities for PR?

If not, we can help. Contact Engine Communications today to shift your marketing plan into high gear.

Local Challenge to Help Haiti

January 19th, 2010 by kerry

lou'sTypically on Friday’s I blog about food, wine and entertaining. But last Friday, in light of the earthquake that struck Haiti, it just didn’t seem that important. With so many people living without food, it was hard to blog about it.

The tragedy in Haiti is really hitting home–so many people homeless, living in fear of lost family members and friends, and without food or drink. Devastating! And something that we Canadians have never had to deal with. Natural disasters of this magnitude just don’t touch us.

On my drive in to work last Friday morning I was listening to our local radio station, the Mix,  and they reported that one of our local restaurants, Lou’s Cozy Grill, was donating $1 from every meal purchase to relief for Haiti. That is just awesome, way to go! Can you imagine if every restaurant in town did that?! What a difference it would make! Restaurants all over the world are doing their part, check it out.

I say, come on restaurants in Belleville, follow Cozy Grill’s lead, and donate a portion of every bill over the coming week to Haiti relief. And to all the residents of Belleville and the Quinte Area, go out, share a meal with your family and friends, be thankful for the fact that you have food to eat, and feel good about the fact that a portion of your bill goes to helping Haiti. It’s a win-win.

Why should your restaurant participate? Cause marketing–giving back not only for the good of your business, but for that of the world around you. (To read an excellent post on this topic, take a look at PR professional, Lauren Fernandez’s blog.) Get on board, and give back, because we’re so fortunate to live where we do.

I’m going to the Cozy for lunch today, want to join me?

Cheers,

Kerry