Free Marketing Consultation from Engine Communications

Looking to Increase Sales and/or Awareness?

Aren’t we all! Sometimes it’s hard to come up with ideas for marketing your business or organization, especially if you’re right in the thick of it. It helps to have someone who’s not connected to you to take the time to stop and see what message you really are sending, see how you come across and to look at everything from an entirely new angle.

As marketing professionals, we can identify overall impressions. We can come up with many solutions for you, that don’t have to cost an arm and a leg too!

Because we’ve all had enough of winter and it’s time for a fresh start.

Because we know we can help.

Because we cover everything from branding to messaging, strategies, web, mobile, social, SEO, print and multi-media…….

We’re offering a special, limited time TREAT just FOR YOU.  No strings. Just because we love to come up with marketing ideas.

Yes, we’re nerds. To us, it’s fun. Weird eh?

Sign up for your complimentary One Hour – Ten Ideas meeting with
Laura, your Marketing Director at Engine Communications by going here >

Meet, Greet, Communicate & Inform

With unique indoor and outdoor communication material — trade shows, POP, conferences, events, interior/exterior decor or feature products and services! Our experienced marketing team will not only provide brilliant promotional design, they will help you choose the right product for your promotional needs. Supercharge your space with easy, portable solutions!

Signage Solutions

See more here »

Holiday Marketing Tips for You

Wow, time is flying by quickly this year, don’t you think?

We know you’re super busy at this time of the year. Sometimes it’s hard to find the time to take a breath to remember marketing, so we’ve gathered a marketing check list, starting with Gift Cards for you to consider and review.

Your Holiday Gift Cards Marketing Check List

SEO (search engine optimization)

Make sure you refer to the words “gift cards” and “gift certificates” when posting online. Is there a title and description hidden in the secret code of your website? Are images of your gift cards/certificates named? These few tips can help you get found on Google!

Design & Presentation – DO your gift cards.

Read On >

Don’t waste your money!

Fabulous design means nothing without a Marketing & Messaging Strategy. It’s about increasing sales, awareness and growth. Anything else is just a waste of Your Money.

See how & check out Engine’s latest marketing projects.

More »

How can I increase my open rate on enewsletters?

There are a ton of elements you can vary to try to entice more of your subscribers to open up your emails. Here are just a few things you could try:

  • Experiment with your subject lines: Try including details about the content of the email right in the subject line, instead of using your standard subject.
  • Send on a different day: Are your subscribers too busy on a Wednesday morning to read your email, leaving it languishing down the inbox? Maybe a Tuesday afternoon email would be welcomed.
  • Get the important content up the top: Remember that many people will see a preview of your email before deciding to open it or ignore it. Make sure your email is recognizable, and that your key points are in the top third.

Get custom designed enews templates and systems from Engine Communications > http://enginecommunications.com/what-we-do/websites

You Can Have Your Own Marketing Team

Ongoing Marketing Support Program

Some of our clients go onto our monthly marketing program. This may work well for you. Everyone on our team here at Engine Communications, has between 15 – 20 years of marketing experience that can really help you to increase sales and awareness. We can help with a primary plan of action, as it helps with productivity and costs.

You can have your own Marketing Team.

We set aside an agreed-upon monthly marketing budget as your dedicated marketing team. Typical time varies around 2-10 hours/week.

In this instance, we can help to prioritize, identify, consult, create and manage items like:

  • Website updates
  • Online Consulting
  • Social Media Management/Supervision
  • Graphic Design
  • Coding & Programming
  • Custom Designed Ads for Web and Print
  • Content Creation
  • Mobile Marketing
  • Deal with pesky phone book advertising sales people
  • Inbound Marketing Campaigns
  • On-site Communications Tools
  • Can also include consulting, review & recommendations for:
  • Events
  • Reports
  • Signage – Interior and Exterior

………………..whatever is needed to increase your business sales, awareness of your organization, your Engine Marketing Team is here for you.

If you need help ongoing or just from time to time, click here to Contact Us to discover the possibilities.

Time to GO MOBILE

Mobile web will be bigger than desktop Internet use by 2015.

Engine Communications does MOBILE. See the latest stats here.

Chat with Laura about getting your website mobile.

Want the Best Website?

Start With the Answer!

It’s not about you. People are so busy today, they’re either surfing the net or have landed on your site via Search Engines or connection recommendations because they’re looking for answers to their questions or problems.

It may be to learn, for entertainment, to connect, to increase their business or to find help for themselves, family or friends, but basically they’re looking for answers. They’re looking for content that provides VALUE, solving their needs, essentially answering the question:

‘What’s in it for me?’
People are too busy today, have too many choices and things to do. You have 3-5 seconds for users to decide if they are in fact on the right website, the best solution that answers their quest. So, your site better give them what they want, NOW.

Who Are They?
When you start with the answer, make sure you’re addressing the right people. No matter how big or small your business or organization is, the truth of the matter is that you are ‘speaking’ with ONE person when they’re on your website. It’s just one person and their computer or other electronic device.

That one person may indeed be and likely is, part of a larger group, whether it’s business or personal connections. The one thing you can be sure of, is, when you’ve answered their questions properly, they will let others know.

Who might they be?
This is where you must know the answer to ‘Who is my target market and demographic anyway?’.  Knowing who you’re ‘talking to’, helps you to make sure you answer the right questions, for the right people.

How?
Content, design, navigation and functionality. A website strategist plans what your website will DO for users, long before the pretty colours and pictures are in place.

When we know what your website will DO for people, the answers come, in turn, answering the ‘What’s in it for me? question. This in then translated into the website structure for navigation, functionality and ultimately, the look and feel of the design.

Yikes!

One of the biggest mistakes made on websites is the failure to tell people what you want them to do with the information that you are providing. Tell them with  ‘Call to Action’ text, images, navigation and buttons.

Think About It
Here’s some questions to help you to get started with the answers:

1. What makes me so great?
This is where you turn your features and benefits into the answer to their problems. What’s your USP (unique selling point)?

2. What are my readers really looking for?
Solve their problems. Know your target market, learn their needs and give them what they want.

3. What action do I want users to take?
Do you want them to sign up, buy now, read on, learn more, contact someone, share with friends or comment? Tell them!

4. Do they need the whole enchilada?
You’ve heard the saying less is more? Way to often, websites have so much text, content, generally speaking, that it actually drives people away from websites. How much ‘So, who cares?’ info do you have on your site?

Grab users with content that matters to them. Show them you ARE the answer. You will be rewarded in spades.
Discover Engine Communications online and offline marketing solutions here. 

Trails Working to Bring Big Money to the Region

We’ve been working on a lot of tourism-related projects lately including Quinte’s Isle Campark and Eastern Ontario Trails.

Major marketing initiatives have launched and more are underway for Eastern Ontario Trails Alliance  promoting our communities, local businesses surrounding The Trails while promoting year-round tourism as well. Cindy Cassidy, General Manager for EOTA states, “25,000+ people use The Trails – all year round representing $6 Million Dollars in spending in our region. We’re working on promoting the trails and the businesses around them in order to increase those numbers even more!”

Promoting Eastern Ontario ~For example, you may have also noticed the new billboard that has just gone up on Dundas by the Bay Bridge in Belleville. There are more to come here and in Kingston, Ontario. Next step is Durham, Ottawa and GTA.

Your Vacation Is Here

This exciting destination and tourism initiative will help to increase sales to local businesses, promote our Cities, Towns and Rural Communities surrounding the Eastern Ontario Recreational Trails. 

A new interactive website, www.thetrail.ca , has launched online featuring local businesses, package deals, what to do, where to stay, eat, have fun, shop and more. Online marketing promotions include Social Media such as FaceBook communications and promotions. Keep watch on the new site for the upgraded interactive map. This new tourism and economic development initiative is a major marketing campaign that partners recreational trails with local business. The user-friendly, interactive website, along with many other promotional strategies promoting Eastern Ontario.” Other promotions include:

  • Signage on the 401 highway leads the way to Trails Entrances
  • Signage at major Trail entrances directing people to local businesses. First Gateway begins in Belleville at Corbyville with approximately 15 major signs throughout the Trails Region.
  • Arrow Signs will also be placed along the Trails pointing direction/km’s to local businesses
  • ZIGZAG brochures featuring Fun Package Deals, Your Vacation Is Here and Discover your Outdoor Playground
  • 25,000 Trail Map Guides featuring the Region and businesses
  • Billboards at major attractions and key traffic locations in Belleville, Stirling and Kingston. More to follow, expanding further into Ontario.
  • Tourism & Recreational Trade Shows
  • Radio advertising
  • Multiple Community Partnerships

“Thousands of km’s covering Bay of Quinte to Algonquin Park and more.”

 The maintained trail system is open all year round. Eastern Ontario Trails Alliance’s (EOTA) trail network extends north from the Bay of Quinte up to south of Algonquin Park, Havelock to just west of Perth linking outdoor recreation and adventure to the natural environment and rural communities and their businesses, along the way. The trail network offers access for hiking, cycling, horseback riding, ATVing and snowmobiling…the list goes on! Photography enthusiasts, artists, bird watchers, nature lovers, those on a spiritual journey can explore to their heart’s content.

Get Your Business Out There!

 Local businesses are invited to participate, become a Trails marketing partner to attract business, get found, increase sales and visits.  Put together a package deal, sign up online for free. Pick other advertising opportunities or consider what I think is The BEST deal: the ‘Whole 9 Yards’ for $695/yr where you get promoted online, banner ads, featured package, interactive map, brochure/map guide ad and signage at entrances and along the trails pointing customers to your location. Signs are for 3 years!

That’s an excellent price for advertising considering we’ve just placed several ads for other clients for the same price, for ONE time in ONE magazine issue.

About the Eastern Ontario Trails Alliance Our mandate is to develop, manage, maintain and market a comprehensive network of year round shared use recreational trails for the economic, tourism and job creation that they bring to our region within Eastern Ontario. 

For more information about The Eastern Ontario Trails Alliance, please contact Laura or
Cindy Cassidy ~ General Manager, Eastern Ontario Trails
Phone 613-478-1444 ~ Email
info@thetrail.ca ~ Web site www.thetrail.ca

Stay tuned for more advertising and marketing projects to follow. See you on The Trails!

 

 

 

CTA?

Hi there!

This was a: CTA !

How did you get here?

  • News title on our news feed?
  • A line on our eNewsletter?
  • Perhaps it was a post on one of our Social Media pages?

A CTA = A CALL TO ACTION

It’s any kind of content that you use online or offline to encourages viewers to take action. It could be ‘Click here, Learn more, Discover the answer, An intriguing question, images to click, videos to watch, Contact us, Sign up, Share……… the list goes on and on.

Have a look through Your Vacation is Here to see how many calls to action there are on every page. Yes, that was a CTA

What calls to actions are you using? (that was a call for you to take action on your own project)

Happy Marketing to You.

We’re here anytime you need help. Just give us a call 613.771.0090 or tf: 1.855.571.0090 (yes, this was too) :)