Mobile web will be bigger than desktop Internet use by 2015.
Engine Communications does MOBILE. See the latest stats here.
Chat with Laura about getting your website mobile.
It’s not about you. People are so busy today, they’re either surfing the net or have landed on your site via Search Engines or connection recommendations because they’re looking for answers to their questions or problems.
It may be to learn, for entertainment, to connect, to increase their business or to find help for themselves, family or friends, but basically they’re looking for answers. They’re looking for content that provides VALUE, solving their needs, essentially answering the question:
‘What’s in it for me?’
People are too busy today, have too many choices and things to do. You have 3-5 seconds for users to decide if they are in fact on the right website, the best solution that answers their quest. So, your site better give them what they want, NOW.
Who Are They?
When you start with the answer, make sure you’re addressing the right people. No matter how big or small your business or organization is, the truth of the matter is that you are ‘speaking’ with ONE person when they’re on your website. It’s just one person and their computer or other electronic device.
That one person may indeed be and likely is, part of a larger group, whether it’s business or personal connections. The one thing you can be sure of, is, when you’ve answered their questions properly, they will let others know.
Who might they be?
This is where you must know the answer to ‘Who is my target market and demographic anyway?’. Knowing who you’re ‘talking to’, helps you to make sure you answer the right questions, for the right people.
Content, design, navigation and functionality. A website strategist plans what your website will DO for users, long before the pretty colours and pictures are in place.
When we know what your website will DO for people, the answers come, in turn, answering the ‘What’s in it for me? question. This in then translated into the website structure for navigation, functionality and ultimately, the look and feel of the design.
One of the biggest mistakes made on websites is the failure to tell people what you want them to do with the information that you are providing. Tell them with ‘Call to Action’ text, images, navigation and buttons.
Think About It
Here’s some questions to help you to get started with the answers:
1. What makes me so great?
This is where you turn your features and benefits into the answer to their problems. What’s your USP (unique selling point)?
2. What are my readers really looking for?
Solve their problems. Know your target market, learn their needs and give them what they want.
3. What action do I want users to take?
Do you want them to sign up, buy now, read on, learn more, contact someone, share with friends or comment? Tell them!
4. Do they need the whole enchilada?
You’ve heard the saying less is more? Way to often, websites have so much text, content, generally speaking, that it actually drives people away from websites. How much ‘So, who cares?’ info do you have on your site?
Grab users with content that matters to them. Show them you ARE the answer. You will be rewarded in spades.
Discover Engine Communications online and offline marketing solutions here.
We’ve been working on a lot of tourism-related projects lately including Quinte’s Isle Campark and Eastern Ontario Trails.
Major marketing initiatives have launched and more are underway for Eastern Ontario Trails Alliance promoting our communities, local businesses surrounding The Trails while promoting year-round tourism as well. Cindy Cassidy, General Manager for EOTA states, “25,000+ people use The Trails – all year round representing $6 Million Dollars in spending in our region. We’re working on promoting the trails and the businesses around them in order to increase those numbers even more!”
This exciting destination and tourism initiative will help to increase sales to local businesses, promote our Cities, Towns and Rural Communities surrounding the Eastern Ontario Recreational Trails.
A new interactive website, www.thetrail.ca , has launched online featuring local businesses, package deals, what to do, where to stay, eat, have fun, shop and more. Online marketing promotions include Social Media such as FaceBook communications and promotions. Keep watch on the new site for the upgraded interactive map. This new tourism and economic development initiative is a major marketing campaign that partners recreational trails with local business. The user-friendly, interactive website, along with many other promotional strategies promoting Eastern Ontario.” Other promotions include:
“Thousands of km’s covering Bay of Quinte to Algonquin Park and more.”
The maintained trail system is open all year round. Eastern Ontario Trails Alliance’s (EOTA) trail network extends north from the Bay of Quinte up to south of Algonquin Park, Havelock to just west of Perth linking outdoor recreation and adventure to the natural environment and rural communities and their businesses, along the way. The trail network offers access for hiking, cycling, horseback riding, ATVing and snowmobiling…the list goes on! Photography enthusiasts, artists, bird watchers, nature lovers, those on a spiritual journey can explore to their heart’s content.
Local businesses are invited to participate, become a Trails marketing partner to attract business, get found, increase sales and visits. Put together a package deal, sign up online for free. Pick other advertising opportunities or consider what I think is The BEST deal: the ‘Whole 9 Yards’ for $695/yr where you get promoted online, banner ads, featured package, interactive map, brochure/map guide ad and signage at entrances and along the trails pointing customers to your location. Signs are for 3 years!
That’s an excellent price for advertising considering we’ve just placed several ads for other clients for the same price, for ONE time in ONE magazine issue.
About the Eastern Ontario Trails Alliance Our mandate is to develop, manage, maintain and market a comprehensive network of year round shared use recreational trails for the economic, tourism and job creation that they bring to our region within Eastern Ontario.
For more information about The Eastern Ontario Trails Alliance, please contact Laura or
Cindy Cassidy ~ General Manager, Eastern Ontario Trails
Phone 613-478-1444 ~ Email firstname.lastname@example.org ~ Web site www.thetrail.ca
Stay tuned for more advertising and marketing projects to follow. See you on The Trails!
This was a: CTA !
How did you get here?
A CTA = A CALL TO ACTION
It’s any kind of content that you use online or offline to encourages viewers to take action. It could be ‘Click here, Learn more, Discover the answer, An intriguing question, images to click, videos to watch, Contact us, Sign up, Share……… the list goes on and on.
Have a look through Your Vacation is Here to see how many calls to action there are on every page. Yes, that was a CTA
What calls to actions are you using? (that was a call for you to take action on your own project)
Happy Marketing to You.
We’re here anytime you need help. Just give us a call 613.771.0090 or tf: 1.855.571.0090 (yes, this was too)
We’re very excited to launch this new project with the Eastern Ontario Trails Alliance. Major marketing initiatives have been created to promote The Trails increase business and Economic Development in our communities while promoting Tourism as well.
Eastern Ontario Trails Alliance’s (EOTA) trail network extends north from the Bay of Quinte up to Algonquin Park, linking outdoor recreation and adventure to the natural environment and rural communities along the way. The trail network offers access for hiking, cycling, horseback riding, canoeing, ATVing and snowmobiling through maintained trail systems that are opened all year round.
Monday December 17 – Friday December 21 ~ Get your marketing questions answered by our team on our FaceBook Page. Our Gift to you. No strings attached.
AND…….. AWESOME SAUCE TOO!