I hear this time and again. It’s not right. It’s not fair.

I really get upset when I hear about businesses and organizations getting taken advantage of when it comes to spending their hard-earned money on one or two advertising options. Check out my latest point of interest enews. Pretty important points to ponder >

Cheers, Laura

Are Your Staff Marketing for the Competition?

Sometimes it really doesn’t matter what you do when it comes to advertising and marketing if your front-line staff aren’t clued into how important they are to your business.

Today’s point of interest:

So, hankering for a burger, I drive up to a popular fast food window.

Me: ‘I’ll have a burger with everything except pickles and tomatoes’
Girl: ‘Do you want cheese on that?’
Me: ‘Oh, no thank-you’

I drive up to pay.

Window opens.

Girl talking to fellow employee: ‘I think I’ll go to McDonalds.’

I’m not at McDonalds.

Girl to me: ‘Debit?’
Me: ‘Yes’

Passes me machine.

Fellow Employee: ‘I had their new chicken sandwich’
Girl talking to fellow employee: ‘Oh ya? Is it better than ours?’
Me: Trying to hear answer. Missed it. Lol
Fellow Employee: ‘It’s that new one. Really good!’

Girl to me: ‘Here’s your drink’
Girl talking to fellow employee: ‘I think I’ll go get fries and nuggets’
Girl to me: ‘Thanks’ (hands me my burger)

I drive away, shaking my head. Open my burger with 2 slices of cheese on it. Eat it anyway cuz I was starving.

Will I go back? Yes, I like the burgers, but seriously? Who’s minding the store??

Do you include the importance of customer service, being ‘present’ and share your marketing messages in your staff training?

These are the types of things that we investigate when we’re working on #Marketing Strategies for our clients.
It’s about looking at the Big Picture. Ask us how we can help your business or organization.

~ Laura Brasseur
Marketing Director p: 613.771.0090 tf:1.855.571.0090

CRAZY LOVE IT!

Billboards & Signs by Engine

Get Out There!

We LOVE coming up with design and messaging strategies for Billboards and signs.

We mean CRAZY LOVE IT! Weird eh? Must be a geek thing! We’re booking and designing strategies now for Quinte, Cobourg, Ottawa and the GTA for Bus Shelters, Free Standing Image Signs and Billboards.

If your business or organization is thinking of expanding your reach, Chat with Us about options! 613.771.0090 or TF 1.855.571.0090 or send us an email.

Organic FaceBook Promo with The Trails!

In less than a week, we reached 14,600 people on Facebook alone. Now that’s the POWER of Social Media!

We’ve posted on their website, throughout Social Media channels and on their Facebook page.

It was so successful, we repeated for June in time for Friday the 13th, the FULL MOON & Father’s Day!

FaceBook Promo without Paying for Ads!

Coming next:

  • New print map
  • Interactive map
  • Local business coupon booklet
  • Billboards, magazines in GTA & Ottawa.

Looking to attract tourists? Visitors to your business? Partner with them!

Call Cindy 613.478.1444

Medical Sales Booklet

BIHC Medical Booklet

Dr. Matt @BIHC – Belleville Integrative Health Centre is excited about his new medical sales booklet!

Thanks for being such a great ‘Sport’ Matt! SEO (search engine optimization), eNews System coming next. Stay tuned!

Cohesive Branding

Lots of branding, marketing and #print projects delivered lately!

Remember web is where it’s at, but you need print too!

Posters and Info Cards

Open Line Open Mind Posters & Info Cards

Cohesive Messaging = INCREASED PROMOTION!

Watch out for these posters and handy fold-over info cards for OpenLine OpenMind! Help spread the word about this important Community Service. Like and Share them on Facebook!

The Region is bustling with new marketing projects. Have a look-see at some of the latest Engine launches, deals and business opportunities

Opportunity for Businesses!

Andrew & Matt, part of the management team at Your Belleville Bulls were in the other day, doing the final check on their latest print booklet – Sponsorship & Advertising Opportunities with the Bulls and Quinte Sports & Wellness Centre! 

Call 613.966.8338 to get on board.

Words That Get Your Content Shared!

Well, this is one handy Infographic!

We do quite a lot of Social Media Management over here at Engine. It certainly is true that WHAT you SAY and HOW you SAY IT makes a big difference in engaging people online. Of course the ‘Likes’ of Facebook, LinkedIn, Twitter and so on, change the rules all of the time, but your audience always reacts to engaging content. Because, guess what? They’re human!

What’s the Rule?

Be real. Be transparent. Provide interesting, valuable information (CONTENT) via images and text to keep user’s interested. Practice different ways of sending your message. Here’s a handy guide that offers great insight on how important your words really are.

Need help with Content Marketing? Contact Us >

Free Marketing Consultation from Engine Communications

Looking to Increase Sales and/or Awareness?

Aren’t we all! Sometimes it’s hard to come up with ideas for marketing your business or organization, especially if you’re right in the thick of it. It helps to have someone who’s not connected to you to take the time to stop and see what message you really are sending, see how you come across and to look at everything from an entirely new angle.

As marketing professionals, we can identify overall impressions. We can come up with many solutions for you, that don’t have to cost an arm and a leg too!

Because we’ve all had enough of winter and it’s time for a fresh start.

Because we know we can help.

Because we cover everything from branding to messaging, strategies, web, mobile, social, SEO, print and multi-media…….

We’re offering a special, limited time TREAT just FOR YOU.  No strings. Just because we love to come up with marketing ideas.

Yes, we’re nerds. To us, it’s fun. Weird eh?

Sign up for your complimentary One Hour – Ten Ideas meeting with
Laura, your Marketing Director at Engine Communications by going here >