Say Hi to Justin Monk and Shannon Bergin. The latest additions to our Engine Communications team! Justin is our Senior Designer, Print God and Award-winning Web Genius. Nothing stumps Shannon, Web Goddess, Code Master and Design Diva!
We’re happy to announce the launch of a special Belleville Bulls Fan Webpage.
Connect with Your Belleville Bulls. See home games and event info.
Your Instagram & Twitter Pics Shared!
Post your pics on Instagram & Twitter using the hashtag #BellevilleBulls and get featured on the webpage.
Player Collector Cards
Click through the players collector cards where you can see personal pics and learn their likes and dislikes including following them on Twitter.
Social Media Sharing
See Belleville Bulls Facebook, Twitter feeds and share posts. Don’t forget to watch the Plays of the Week videos too! Most of all, Share your best Belleville Bulls Moments on our Facebook wall!
Thank you Belleville Bulls Fans! Please share.
Click here to see Your Bulls Fan Page
Merry Christmas! Happy Hanukkah! Joyeux Nöel!
~ However you celebrate, we wish you a happy, safe and wonderful holiday and a FABULOUS NEW YEAR!
Here’s some yummy COOKIE RECIPES for you to try!
We’re off from December 23 to enjoy the holidays with our families. But not to worry, we’ll be back on January 5th so we can make a dent into our credit card bills!
In case of emergency, you can contact Shaun@enginecommunications.com . Since he’s the BIG CHEESE, he gets to be available all the time for you!
See you next year! :}
TAKE THAT #GOOGLE!
Engine Communications has been taking #Google #Search Results by storm – ORGANICALLY, without paid ads!
How is this SEO happening?
Engine, a local branding and marketing agency researches your industry, competition, finds your (USP) unique selling points and then adds relevant content online. Most of all, they understand business and how clients/customers think. They are experts in Content Marketing, SEO (search engine optimization), Strategies, Branding and the Power of the Written Word.
“Thanks again for everything yesterday with respect to YP. I shared the news and savings with the rest of my family & they were excited and shocked about the over $500/month savings!”
~ Mark Kotsovos. Tomasso’s Itallian Grille
Advertising Budget Results?
Ad budgets are being slashed and moved around, saving local businesses thousands in unnecessary expenditures.
Interested in Saving Money for Your Business?
Have Engine review your online presence. Call 613.771.0090 or email Laura
Start With the Answer!
It’s not about you. People are so busy today, they’re either surfing the net or have landed on your #website via #Search Engines or connection recommendations because they’re looking for answers to their questions or problems.
It may be to learn, for entertainment, to connect, to increase their business or to find help for themselves, family or friends, but basically they’re looking for answers. They’re looking for content that provides VALUE, solving their needs, essentially answering the question:
‘What’s in it for me?’
People are too busy today, have too many choices and things to do. You have 3-5 seconds for users to decide if they are in fact on the right website, the best solution that answers their quest. So, your site better give them what they want, NOW.
Who Are They?
When you start with the answer, make sure you’re addressing the right people. No matter how big or small your business or organization is, the truth of the matter is that you are ‘speaking’ with ONE person when they’re on your website. It’s just one person and their computer or other electronic device.
That one person may indeed be and likely is, part of a larger group, whether it’s business or personal connections. The one thing you can be sure of, is, when you’ve answered their questions properly, they will let others know.
Who might they be?
This is where you must know the answer to ‘Who is my target market and demographic anyway?’. Knowing who you’re ‘talking to’, helps you to make sure you answer the right questions, for the right people.
Content, design, navigation and functionality. A website strategist plans what your website will DO for users, long before the pretty colours and pictures are in place.
When we know what your website will DO for people, the answers come, in turn, answering the ‘What’s in it for me? question. This in then translated into the website structure for navigation, functionality and ultimately, the look and feel of the design.
One of the biggest mistakes made on websites is the failure to tell people what you want them to do with the information that you are providing. Tell them with ‘Call to Action’ text, images, navigation and buttons.
Think About It
Here’s some questions to help you to get started with the answers:
1. What makes me so great?
This is where you turn your features and benefits into the answer to their problems. What’s your USP (unique selling point)?
2. What are my readers really looking for?
Solve their problems. Know your target market, learn their needs and give them what they want.
3. What action do I want users to take?
Do you want them to sign up, buy now, read on, learn more, contact someone, share with friends or comment? Tell them!
4. Do they need the whole enchilada?
You’ve heard the saying less is more? Way to often, websites have so much text, content, generally speaking, that it actually drives people away from websites. How much ‘So, who cares?’ info do you have on your site?
Grab users with content that matters to them. Show them you ARE the answer. You will be rewarded in spades.
Discover Engine Communications online and offline marketing solutions here.
I really get upset when I hear about businesses and organizations getting taken advantage of when it comes to spending their hard-earned money on one or two advertising options. Check out my latest point of interest enews. Pretty important points to ponder >
Sometimes it really doesn’t matter what you do when it comes to advertising and marketing if your front-line staff aren’t clued into how important they are to your business.
Today’s point of interest:
So, hankering for a burger, I drive up to a popular fast food window.
Me: ‘I’ll have a burger with everything except pickles and tomatoes’
Girl: ‘Do you want cheese on that?’
Me: ‘Oh, no thank-you’
I drive up to pay.
Girl talking to fellow employee: ‘I think I’ll go to McDonalds.’
I’m not at McDonalds.
Girl to me: ‘Debit?’
Passes me machine.
Fellow Employee: ‘I had their new chicken sandwich’
Girl talking to fellow employee: ‘Oh ya? Is it better than ours?’
Me: Trying to hear answer. Missed it. Lol
Fellow Employee: ‘It’s that new one. Really good!’
Girl to me: ‘Here’s your drink’
Girl talking to fellow employee: ‘I think I’ll go get fries and nuggets’
Girl to me: ‘Thanks’ (hands me my burger)
I drive away, shaking my head. Open my burger with 2 slices of cheese on it. Eat it anyway cuz I was starving.
Will I go back? Yes, I like the burgers, but seriously? Who’s minding the store??
Do you include the importance of customer service, being ‘present’ and share your marketing messages in your staff training?
These are the types of things that we investigate when we’re working on #Marketing Strategies for our clients.
It’s about looking at the Big Picture. Ask us how we can help your business or organization.
~ Laura Brasseur
Marketing Director p: 613.771.0090 tf:1.855.571.0090
Get Out There!
We LOVE coming up with design and messaging strategies for Billboards and signs.
We mean CRAZY LOVE IT! Weird eh? Must be a geek thing! We’re booking and designing strategies now for Quinte, Cobourg, Ottawa and the GTA for Bus Shelters, Free Standing Image Signs and Billboards.
If your business or organization is thinking of expanding your reach, Chat with Us about options! 613.771.0090 or TF 1.855.571.0090 or send us an email.