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“Simple” Traditions: Coq au Vin

coq1

“A good cook is like a sorceress who dispenses happiness.”~ Elsa Schiaparelli

To some of you cooking is magic. Well, it really isn’t. It’s the end result of all of your hard work that is truly magical! You know what I’m talking about, that moment you put fork to mouth, and the taste explosion sets off all of your senses – it’s complete satisfaction and a feeling of a job well done!

I thought that we should continue with the “simple is better” topic from last week. Cooking doesn’t need to be complicated, or feel like a chore. If you follow the basics of good cooking then everything else should fall into place.

For the next few weeks I will focus on some “simple” traditional. Comfort foods that are really quite easy to prepare. And did I mention, to die for yummy?

One of my all time favorites and an oldie but goodie, is Coq au Vin. If you’re saying to yourself, “That’s that French dish. It must be difficult to make, and you probably need fancy French ingredients” – wrong! Simple, basic ingredients maks up this classic comfort dish. (Yes, I consider wine and cognac to be basic fundamental ingredients.) The most trying step is cutting up the whole chickens. But I’ll walk you through it. (If you want to simplify this even more, purchase chicken pieces instead of cutting up your own chicken)

Cutting up a whole chicken

  • Place chicken, breast side down. Trim and discard any fat at cavity and neck
  • Starting at body cavity, cut as loosely as possible along both sides of backbone. Cut off wing tips. Reserve both wing tips and backbone to make chicken stock. (Throw them in the freezer for later use)
  • Turn chicken over; open up slightly and cut in half through middle of breastbone.
  • Place chicken halves, skin side up. Lift one leg at a time and cut along contour through skin and meat to separate leg from body.
  • Bend back thigh and drumstick until joint pops. Cut through skin and meat at joint.
  • Divide each breast in half; leaving wing attached to one half.
  • Trim off excess skin and fat from chicken pieces; discard any shreds of bone.

Coq au Vin (serves eight)

This is a combination of the infamous Julia Child’s recipe and a Canadian Living Classic.

-         2 chickens, cut up (or 6 lbs of chicken pieces)

-         Salt & pepper

-         2 tbsp butter (you may need more as you cook the veggies, it’s ok, butter is an important ingredient)

-         2 pkg pearl onions peeled

-         1 lb button mushrooms (about 6 cups)

-         1 tbsp chopped fresh thyme

-         2 cloves garlic minced

-         6 thick slices bacon, chopped

-         1 bottle of red wine (Burgundy, Beaujolais or Chianti), 2 cups go in recipe & you drink the rest!

-         2 cups sodium-reduced chicken broth (homemade stock would be preferable)

-         1 bay leaf

-         3 tbsp flour

-         1/4 cup cognac

-         2 tbsp chopped fresh parsley

In a Dutch oven cook bacon over medium heat. Sauté slowly until golden brown. Remove bacon with slotted spoon and transfer to bowl. Sprinkle chicken with salt and pepper. Heat half of the butter over medium-high heat; brown chicken in batches. Drain excess fat from pan and put any chicken back in pan that was removed while cooking in batches.

Pour in the Cognac, turn heat up to high, shake pan a few seconds until bubbling hot; ignite. Let it flame briefly while swirling the pan, extinguish flame with lid.

Heat remaining butter in another pan; cook in batches, first the pearl onions (transfer to bowl) then the mushrooms & thyme (if mushrooms are small keep them whole). Tip: if you want your mushrooms to brown nicely then don’t crowd them, cook in batches. Cook for about 5 min., add garlic and cook until golden brown, then transfer to same bowl as onions.

Add mushrooms and onions to pan with the chicken. Add cooked bacon, wine, broth and bay leaf, stirring and scrapping up brown bits. Bring to a boil. Reduce heat, cover and simmer for 35 min.

coq

Stir flour with a little bit of cognac or broth, to make smooth paste; stir into pan along with parsley. Simmer until thickened, about 10 – 15 min. Serve with wine of choice!

Bon Appetite,

Kerry

Exciting Announcement

twitter-logo-forwebWe here at Engine are psyched to announce a very special collaboration with the students of Loyalist College’s Public Relations program. Along with their professor and program coordinator, Kerry Ramsay, we will be hosting a Tweet Up for Quinte area tweeters.

Details will come soon, but in the meantime, keep your calendars open on Thursday, February 18, 2010 for a night of networking, social media and raising money for a great cause! (Bonus: Fabulous door prizes!)

This is a great group of students, and we’re excited to have them on board to help with all elements of planning, design and promotion. Take a look at the great work they just did for Haiti here, and you’ll see why we can’t wait to work with them.

And as an added bonus, we’ve got pro photograpers, Winding Violets, covering the event as our official photographers. Lucas Tingle and Melissa Howlett are two of the best in their business. Make sure to follow Lucas on Twitter, and take a look at Melissa Howlett Photography on Facebook.

Even if you’re not on Twitter (yet) but you’re interested in learning more about social media, or you love to blog, use Facebook, etc. This is the event for you. Come learn, engage and connect.

Stay tuned for more info! We’ll be posting all of the event updates here and on our Facebook Fan Page.

Toronto Works for Haiti

torontoforhaitiToday is one of those days when I’m amazed by the connections, and opportunities for community building and business, that social media allows. I’m even more awestruck by being surrounded by so many people working passionately for the cause of Haiti.

Why focus on Haiti on a business blog? Because it’s the perfect example of how so many elements that we’ve been discussing in this forum (ie. social media, cause marketing, corporate social responsibility) come together to make a measurable impact on society.

Today my friend and colleague in the social media space, Sophie Bifield, introduced me to her friend and colleague, Elliot Ng. Elliot is the founder of Toronto Works for Haiti, a group of volunteers in Toronto offering professional services in exchange for donations to Haiti.

Their goal is to raise $5,000 for relief efforts before March 18, 2010.

Currently they stand at 20 volunteers with skills ranging from administrative services to professional editing,
social media marketing, and realty. There are no overhead costs, and they’re asking that all donation go directly to the organizations they support, namely the Humanitarian Coalition, the Canadian Red Cross and Doctors Without Borders. All the recipients of the goods and services have to do is let them know how much they’re donating so they can keep track of their efforts.

Founder of Toronto Works for Haiti, Elliot Ng

Founder of Toronto Works for Haiti, Elliot Ng

Here’s Elliot’s take:

After hearing about the earthquake, I felt that it would not be enough to for me to just make a donation to the charities. I asked myself, “What can I do to offer more? How can I help people in Haiti even though I am in Toronto?” On top of that, my professional background helped me put my own spin on it: coming from the business background, I understand the need for businesses, and naturally I started connecting the dots. Why don’t I try to find other like-minded individuals who are compassionate and want to mobilize our skills for this great cause? So I picked up the phone and pitched to my friends: Roxanne Chow, Katherine Lee, Kilim Park, and Mark Savel. They liked it! Roxanne gave the group the name we are using now. Katherine started creating the structure of the organization. Kilim started writing on our blog. Mark suggested ideas on how to make this idea bigger. It snowballed and the rest is history.

There are a few things I love about this idea:

  1. It raises money for a great cause.
  2. It allows small business owners to make an impact on a global scale.
  3. It creates awareness for small business, and is a great PR opportunity.
  4. It creates opportunity for collaboration, and networking.
  5. It’s a simple idea that your business could easily adopt for any cause you’re passionate about.

What do I want you to do?

  • Take some of the ideas we’ve dissected and apply them to your own business strategy. The bottom line for you is increased awareness, networking and sales.
  • Get involved with Toronto Works for Haiti or another local group like New Mercy Ministries, both to help with relief efforts, and to network with some brilliant, talented people.
  • Join the Toronto Works for Haiti Facebook group, and voice your support. Put their logo on your profile to spread awareness.

Whatever you do, make sure you act now. If not for Haiti, then for the cause you care about. Everybody wins! And you know I love a good win-win.

Are You Connected?

Maasai warriors on their cell phones, in rural Kenya. Are they more connected than your small business?

Maasai warriors on their cell phones, in rural Kenya. Are they more connected than your small business?

I have to admit, after the earthquake hit Haiti, I was having trouble writing new blog posts. I was having trouble writing anything. When the world is rocked by tragedy, our collective heart goes out to others in extraordinary ways. Already having a passion for this nation and its people, I was happy to see the world community reach out.

Non-profits, government, military, and citizens put their creativity to the test to mobilize and act to help Haiti. I was blown away by the level to which new technologies assisted not only relief efforts, but also rescue efforts. We saw an iPhone app save a man’s life. Tweets from Haiti were sent, and picked up by CNN, moments after the quake. I was able to follow the Canada for Haiti telethon unfold on Facebook, while watching the American efforts live via the Hope for Haiti iPhone app. Both the American Red Cross and World Vision Canada initiated text campaigns to raise funds.

All of these efforts have raised millions of dollars. Millions. And those are just a few examples of the ways that social media has united people for the cause of Haiti.

So what’s the lesson that your business can take away from this?

It’s that social media works, and it isn’t going anywhere. Let me repeat: Social media is not simply a trend. It’s not a fad. It’ll change–that’s guaranteed. Next year we might not be talking Facebook. We might not be using Twitter in the same ways we do now. But I can promise you, social media tools aren’t going anywhere.

When the tsunami hit Thailand on Dec 26, 2004, we didn’t have the iPhone. There was no “app for that.” The term “app” wasn’t even in our lexicon. That was only five years ago. Imagine how our communications will change in the next five years?

With technology being accessible to the masses, whether through free online platforms, websites, or smart phones, it’s time that small business owners sit up and take note. Your target market is donating millions of dollars online. They’re creating movements via text campaigns. They’re looking at your website, judging your expertise based on your content. Your audience is connected. Are you?

2010 – News on the food front

I thought that this week I would talk about some of the new food trends for 2010. This is a fun one, as I could spend all day researching food and drink. I’d take this over shoe shopping any day ~ honest!

Simplicity ~ Earning top rank for 2010 Trends.

Making the consumer nostalgic for simpler times and simple foods, getting back to the basics. Food companies are embracing the word “bare” as in bare minimum, offering foods that the consumer can trust. Less is more, isn’t that what they say?

simplefood

Haagen-Daz, Five Line

A great example is Nestlé’s Haagen-Dazs ice cream; they have capitalized on the fewer-is-better movement with the Five line, only five ingredients in each variety. Smart & Simple!

If your interested in another company who’s on the same track check out McCain’s new campaign, “It’s all good ™ commitment”.

Comfort Food ~ Goes well with Simplicity and is the new comeback kid. Making mom’s meatloaf and stew, just simply reinvented.

Food & Ingredient Awareness ~ A trend that has been on the rise over the past few years and continues to be forefront, is food awareness. Becoming more aware of what you’re eating, how you prepare it and how it affects your body, health & welfare.

You will also see a rise in:

-         Neighborhood & community shared gardens, community supported agriculture & Locavore movement

-         Kids cuisine, kids are becoming more interested in cooking; kids cookware, cooking classes, family cooking classes & kids cookbooks

-         Creativity with food, while not compromising taste ~ “eating with our eyes”

-         Increase in exotic condiment use

-         Brunch events in place of formal dinner parties

-         Organic serving pieces, less steel & plastics, more wood

-         Butterscotch, yummy buttery goodness

Recently I watched  an interesting news report on CBS.

Bon Appetit Magazine’s restaurant editor, Andrew Knowlton, was on the show to talk about the predictions for 2010 food trends, here’s a quick rundown of what he had to say:

Ingredient of the Year, Sriracha

Ingredient of the Year, Sriracha

Dish of the year ~ Meatballs, not your average Italian style but various varieties; spicy, Middle astern, Lamb, Pork, French etc.

Cuisine of the year ~ New Austrian, with pretzels in the forefront and dishes like spaetzle

Ingredient of the year ~ Sriracha, a hot chili sauce, also known as Rooster Sauce, they predict it will be right next to ketchup.

Dessert of the year ~ All American Comfort (or all Canadian from our perspective), such as brown betty, crumbles, stewed fruits and compotes are making a comeback.

Drink of the year ~ Beer is the new wine. You can expect to see food & beer pairings, along with the creation of exotic & infused beers. My personal favorite, cooking with beer!

Party of the year ~ Modern Vegetarian (not a personal favorite)

Check out our Facebook Fan Page for a link to an awesome recipe using “Ingredient of the Year,” Sriracha.

Cheers,

Kerry

Cause Marketing

Spread the word! Cause marketing is good for your business.

Spread the word! Cause marketing is good for your business.

It’s hard to bring things back to business as usual when the world is suffering in such plain view. There are always causes to support, funds to be raised, and people who will be in need. But this morning Haiti was rocked again by aftershocks, and the rest feels small to me again.

I mentioned  last week that I had planned to be on a plane to Haiti for two weeks of humanitarian relief work, as of January 27. That trip has since been cancelled. I’m not going to talk a lot about me here, but since I had told you last week, I thought I would update the status of said venture.

But let’s bring this back to you. Why should your business care about Haiti, or any cause for that matter? Because it’s good marketing strategy.

Wikipedia says:

Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.

Yesterday, Kerry gave a great example of cause marketing (although you might argue that because a donation was involved it wasn’t pure CM). Lou’s Cozy Grill in Belleville, Ontario ran a promotion to raise money for Haiti relief. The benefit is two-fold: money raised for a good cause and great PR for Lou’s. Who doesn’t like a win-win?

I’m loosely classifying this under “cause marketing” because even though it wasn’t strategically executed, I love the fact that they gave it a shot. I don’t know how much money they raised, but I’ll remember their effort, and I’ll swing by to grab a coffee. While I’m there, I might buy a sandwich, or grab breakfast–whatever. The point is that consumers want to know that the brands they align themselves with support a vision beyond their own bottomline.

A clearer example is found in the actions McDonald’s restaurants implemented to support and promote the World Wildlife Fund’s Earth Hour initiatives. For example, all Canadian McDonald’s restaurants turned off their roadside pole signs and roof beam lighting to conserve energy for Earth Hour. The support wasn’t monetary–it was action driven. McDonald’s was trying to build a reputation as  a socially responsible organization, and both McDonald’s and WWF benefited from increased awareness. That awareness translates into dollars. It’s an indirect root to acquire sales and revenue, but it’s good business.

And that’s where you step in. Does your marketing plan allow for cause marketing initiatives? What organizations do you align yourself with? Are you maximizing these low-cost opportunities for PR?

If not, we can help. Contact Engine Communications today to shift your marketing plan into high gear.

Local Challenge to Help Haiti

lou'sTypically on Friday’s I blog about food, wine and entertaining. But last Friday, in light of the earthquake that struck Haiti, it just didn’t seem that important. With so many people living without food, it was hard to blog about it.

The tragedy in Haiti is really hitting home–so many people homeless, living in fear of lost family members and friends, and without food or drink. Devastating! And something that we Canadians have never had to deal with. Natural disasters of this magnitude just don’t touch us.

On my drive in to work last Friday morning I was listening to our local radio station, the Mix,  and they reported that one of our local restaurants, Lou’s Cozy Grill, was donating $1 from every meal purchase to relief for Haiti. That is just awesome, way to go! Can you imagine if every restaurant in town did that?! What a difference it would make! Restaurants all over the world are doing their part, check it out.

I say, come on restaurants in Belleville, follow Cozy Grill’s lead, and donate a portion of every bill over the coming week to Haiti relief. And to all the residents of Belleville and the Quinte Area, go out, share a meal with your family and friends, be thankful for the fact that you have food to eat, and feel good about the fact that a portion of your bill goes to helping Haiti. It’s a win-win.

Why should your restaurant participate? Cause marketing–giving back not only for the good of your business, but for that of the world around you. (To read an excellent post on this topic, take a look at PR professional, Lauren Fernandez’s blog.) Get on board, and give back, because we’re so fortunate to live where we do.

I’m going to the Cozy for lunch today, want to join me?

Cheers,

Kerry

Haiti: Updates, Links, and More

Photo courtesy of World Vision Canada

Photo courtesy of World Vision Canada

Our friends at World Vision Canada have been kind enough to send me some  links and information that hasn’t even gone on their website yet. I encourage you to share it with friends, spread the word, and give if you haven’t already.

I can’t think of anything more important to talk about right now then Haiti.

“Eyewitness to the devastation” – World Vision volunteers speak out about what it was like to be in Haiti when disaster struck.

“Wailing filled the air” – World Vision team members share eyewitness accounts of the devastation in the aftermath of the earthquake.

Another group we love, Hero Holiday, allowed us to share some images that one of their staff had taken in Haiti pre-earthquake. Beautiful images of a country already plagued by poverty. Take a look at our Facebook Fan Page for the album.

Emergency response teams from both World Vision Canada and Hero Holiday are now on the ground in Haiti, helping with relief efforts. If you haven’t already donated, please consider giving. It’s the best thing we can do right now to make a difference.

Also, a big thank you to the Belleville Intelligencer for covering the efforts of New Mercy Ministries in Haiti. I was so happy to have the opportunity to share this project. Check out the article: “Earthquake aftermath hits home” .

Haiti

At this point, the world is in shock over the devastation this country suffered on Tuesday as a 7.0 magnitude earthquake rocked the island of Hispaniola–the epicentre of its force being only 14 miles away from the capital of Haiti, Port-au-Prince.

Some of you may know, but for those of you who don’t, I was scheduled to board a plane to Haiti on January 27th, for a two weeks of humanitarian relief work.

I don’t know the fate of that trip; I don’t even know if they have an airport. An estimated 3 million people have been affected by this disaster–something no one in Haiti can afford. Most of Haiti’s approximately 9 million residents already live on $1.00 per day. They are the poorest country in the Western Hemisphere. Cite-Soleil, one of Port-au-Prince’s shanty towns is the poorest neighbourhood in the world with 300,000 people living in abject poverty.

My heart breaks for these people. It has for awhile, which is was going there. And right now, I unabashedly plea with you to act. Nothing is more important today then helping those who can’t help themselves.

My friends at World Vision Canada are already on the ground in Haiti, with emergency response teams being organized, and help being brought to residents as quickly as possible. We won’t know the full extent of the damage for days, but we can all do our part.

Give to World Vision Canada’s Haiti Relief Efforts

If you’re from the Quinte region, and you want to give directly to local efforts, then please email Rick Langstaff of New Mercy Ministries at nmmcanada@hotmail.com or you can donate to NMM’s Haiti relief by visiting Desert Stream Christian Fellowship at 535 Dundas St E. in Belleville.

Thank you!

A Little Bit of Canada in Oklahoma

It's a White Christmas in Oklahoma!

It's a White Christmas in Oklahoma!

Thanks to Sarah, who’s working with us from afar, for her guest contribution to the blog today. If you haven’t read about Sarah’s adventures in Oklahoma, check out her previous posts. We miss you, Sarah!

Not in my wildest dreams did I think that this year would be a white Christmas, but yes it’s true we did have a white Christmas with 14 inches of snow! I thought I wouldn’t have to shovel a driveway for a while, but yes, Christmas morning I was shoveling the driveway. Did I mention we have the worst driveway EVER as we have a bridge as well as the driveway?

Driving has become a game of dodgem cars as many locals are not use to driving in such conditions and their aint no plows in Oki. If anyone is looking for a new vehicle, there were hundreds on the side of the road in the ditch. From trucks to compacts, there were many to choose from. My husband had to drive to Dallas and counted 188 in the ditch just on the way to the airport. Most of OKC looked like a scene from “War of the Worlds. ”

As true Canadians (or in my case Can-Aussies) we all put on our snowsuits and boots, and enjoyed the snow in true Canadian style. The sleds were located in the attic and we all had a blast. A few confused looks from the neighbours as all the winter weather gear started appear out of our house. All the extra snowsuits in our house have been lent to the neighbours kids so they too can enjoy the white weather also.

Oklahoma has had the coldest temperatures ever with the thermostat hitting -15F. As a Canadian you may say “-15F, that’s not so bad,” but without proper winter gear and metal pipes in the houses for most here it’s been a nightmare. Frozen pipes, no electricity and some schools have had to close their doors as it is too cold for students without proper jackets and mitts. My little girl’s school was one that remained open, and I just could not believe that there were students going to school without gloves or coats zipped up or in t-shirts!!

So there you have it folks… it snows in Oklahoma! Any volunteers to shovel the driveway?

Caitlin enjoying the snow

Caitlin enjoying the snow

Owen looking cute, as always

Owen looking cute, as always

Sarah & new baby Madison

Sarah & new baby Madison