Yesterday, Mashable featured a piece on a new video where a “Guy Walks Across America” that is quickly hitting viral status. At first glance, it seems like a project that can be considered a work of art. I have a hunch that this may be a subtle marketing campaign, but you be the judge:
Did you catch it? Do you think this could possibly be a paid advertisement by Levis Jeans? If you did not catch it at the end, I suggest you click back to 1:30 into the video and watch for a second time.
After browsing through hundreds of comments, I did not see a single one that mentions anything about the brand. Is the shot too subtle, a fluke? The camera made a clear attempt to focus in on the back pocket that is marked with the classic red Levis tag and pocket design.