Coming up with unique artwork for various media–newspaper, magazines, posters, brochures, billboards, packaging, and the list can go on–is what we at Engine do on a daily basis. Something that doesn’t come across our table too often, and we would love to do more of, is wine label design. Recently I was reading an article in the Intelligencer on a new trend, lifestyle labels for wine bottles. It seems that the ‘critter labels’ such as Little Penguin (one of my personal favorites and a staple in my wine rack) will be taking a back seat to new ‘lifestyle labels’ such as Girls Night Out.
It seems that the trend is to create brands that are more targeted and gender specific. I guess that animals are out and sexy is in – whatever works, as long as those wine bottles make it off the shelf and into your wine cellar. Check out our most recent artwork for a local client who needed labels done up for a fundraiser Gala dinner. Now that’s sexy…
![KBVwinelabelsFinal[01284][1]](http://enginecommunications.com/blog/wp-content/uploads/2009/08/KBVwinelabelsFinal012841.jpg "KBVwinelabelsFinal[01284][1]")
