You are currently browsing the Engine Communications blog archives for March, 2012

5 Marketing Questions to Ask Yourself:

March 29, 2012 Advertising / Business / Communication / Design / ecommerce / Marketing / Non-Profit / Online Marketing / Print Advertising / Public Relations / Social Media / Technology / USP / Web / Websites
No comments

What are you saying? After branding, a user-friendly interactive website is likely one of the most important tools that you need for your business or organization. Your online messages, along with cohesive marketing collateral, make a big difference for increasing your business. To help you get started in the thought process, here are 5 Marketing Questions you should ask yourself:

1. If I’ve never heard of my business, is it absolutely clear ‘WHAT IT IS?’ that I do?
2. Do my messages immediately identify the ‘WHAT’S IN IT FOR ME?’ question?
3. Am I consistent in my branding across ALL print, logo, tagline, ad, POP item, website and Social Media?
4. Do I have a UNIQUE printed piece that I could give to my clients that encourage repeat business?
5. Does everything I do include my website ADDRESS?

Yippee for SPRING!

We thought we would take a moment to show our appreciation to you, our clients. To us, it’s all about relationships. Thank you for including Engine Communications in your marketing success. As a little thank you, we’ll be posting marketing tips on our Blog, FaceBook,  Twitter and Google+ pages. Stay Tuned!

Here’s to a great spring season! Need Help? We’re here for you. Let’s Chat!

~ The Engine Communications Team

Your Project?

March 21, 2012 Design / Marketing / Public Relations / Social Media / Web
No comments

Only Engine Has the 7 Point Rule

We have a rule here at Engine Communications when we tackle projects. We really take our time to consider every aspect of your business or organization from a sales and marketing point of view. To make sure the magic really happens, we’ve created and follow 7 rules for every single client and every single task.

Size doesn’t matter!

Small business, large organization and everything in-between, we follow the 7 point rule. A tagline, ad copy, poster, website, multi-media or an entire campaign, the size of the project doesn’t matter. We follow our 7 point rule.

Rules. ONLY at ENGINE:

  1. Listen and understand the client’s needs.
  2. Learn about the products and/or services.
  3. Find out past and current marketing initiatives.
  4. Research competition and trends. Locally and Internationally.
  5. Be unique. Find the USP (unique selling point)
  6. Cross-connect online and offline projects.
  7. Always power the brand, empowering the client’s goals.

WHY?

Because to us, it’s about relationships and we care about your success. Your job is challenging enough. We’re here to make your life easier.

7 Rules ~ Only at Engine Communications.