eMarketer.com
recently featured an interview with Ed Linde II about How IBM uncovered “Millions of Dollars” Worth of Sales Leads with Social Media. It was a great interview, and I think that considering a few of Linde’s comments in more depth will add even more value to the interview.
Based on my reading of Linde’s respondes, I’ve extrapolated a lot about how one should be spending time in social media for maximum profit results. It is important to note that taking this type of content strategy would definitely take more than one person on a social media team.
