Everyday, I explore the web for current articles and blog posts about social media strategies. These posts are usually divided into helping businesses sell to businesses, businesses sell to consumers (ranging from large corporations to small business solutions), or personal branding techniques to land a role helping with the B2B/B2C listed above.
What about the Creative Entrepreneurs?
It may seem a little overzealous on my part, but I’d argue that social media is changing almost every aspect of our society. I have previously discussed how technology is leading us towards a more open society, as well as the privacy issues associated with this evolution. There is no doubt that social media is changing the way we do business. I think Brian Solis says it best:“Social Media is not only changing how we communicate, we are also changing the culture of business from the outside in and from the bottom up.”
Let me elaborate. Social media is starting to impact nearly all functional areas of business, including: marketing/sales, human resources, customer services, research and development, finance & accounting, and administration/IT support. I will provide you with an example for each:
Blogging continually comes up as an optimal solution for communicating with your audience. With over 133,000,000 blogs indexed on Technorati since 2002 and more than 400,000,000 people who read blogs globally, it can feel like your blog is just a small node on an information super-highway.
I don’t know how many times I have read the following words, “Content is King”. This means that if you create quality content, eventually readers will gravitate there. My opinion on this subject can be left for another post, but I tend to believe that a successful blog needs a lot more to get it going. With that being said, you still need great content.
As you all know, Kerry was the master of the Friday food-related blog post. We were worried that Friday’s would never be the same, and let’s face it – they won’t be the same. But we still love food, and Kerry’s promised to grace us with delectable recipes now and again. Despite a different flavour to the Friday posts, the kitchen will still be open, so to speak.
Yesterday happened to be my birthday, and I also happen to love to bake. I also spend excessive amounts of time reading cookbooks, and trolling the internet for new recipes. Just the other day I stumbled upon a recipe for Granny’s Chocolate Cobbler on one of my favourite food sites, The Pioneer Woman. It had me intrigued. For one thing it started out incredibly unassuming, and then instructed you to add copious amounts of sugar. (Did I mention, there is nothing healthy about this cake?) And then! Then!
Water. Lots of hot tap water.
This made no sense. But the end result looked so delicious, I knew I would have to try. I just needed an excuse.
Enter my birthday. When else could I possibly justify consuming this much sugary goodness?
Believe me, there is no justifying this cake. It’s just that good. If you’re going to make it, just accept the fact that you’re going to the gym the next day. And the day after that. And the day after that. And you’ll probably still feel guilty. My advice? Repress the guilt, and indulge. I certainly did at breakfast this morning.
Because I don’t want to take credit for something that isn’t mine, (nor do I want to be blamed for enabling your soon-to-be addiction to this cake), I’m simply going to give you the link. That’s all. The link to the recipe.
And here. (Just in case you didn’t get it the first time.)
I’m going to propose a name change, because this isn’t your “Granny’s” cobbler. This is the Happiest Birthday Ever Chocolate Cobbler. Eat it. Be happy.
Whether it is Chris Brogan telling you how to Frame your Social Media Efforts or any other equally credible source, I am sure you have learned the importance of connecting with individuals when it comes to succeeding in social media. Building relationships is a theme that reoccurs daily and has us constantly in search for new like-minded individuals to whom we listen and with whom we create and collaborate.
I find myself getting asked on a daily basis, “How long do you think this social media stuff is going to last?”
Depending on my mood, I usually go into a rant how the way we communicate in general has shifted. I start listing examples like how people use iPads, Kindles or Web Readers instead of newspapers, or an estimate of how many people actually use sites like Facebook and Youtube.
I am not going to do that because Erik Qualman, author of Socialnomics, recently created a perfect stat-filled sequel to his original Social Media Revolution video.
Take a look:
Social Media Revolution 2
Continue reading →
Last night I went to Toronto to see the most awesome, most expensive cars in the world at the Gumball 3000. It was last-minute, but totally worth it! I have some cool shots of some of the beautiful cars that were there. Umm…does anyone have about 50,000 US dollars …and a Porsche or a Lamborghini to loan me so that I can enter next year? Enjoy the pics!
With so many fantastic qualities, it’s hard to define Kerry Patrick in just a few words. Exuberant? Definitely. Professional? Always. Customer driven, hard working, and downright fun – the woman has it all.
That’s why we feel so torn right now. On one hand, we’re happy for Kerry, on the other hand we are sad to see her go. Effective April 29, 2010, she assumes her new position as Account Executive for Mix 97, CJBQ & Rock 107. We’ll miss her laughter, warm disposition, and let’s face it – her culinary skills. Kerry can cook! If she wasn’t in marketing, she should definitely be a chef.