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The Rules of Engagement

This post is part of the Guest Blog Grand Tour over at Life Without Pants – an epic two-month journey of over 50 guest posts. Want to learn more about Matt Cheuvront & see how far the rabbit hole goes? Subscribe to the Life Without Pants RSS feed & follow him on Twitter to keep in touch!

You don’t need me to tell you, but the world of marketing and advertising has seen some pretty dramatic shifts over the past few years. Social Media is changing the face of the way companies do marketing. How? With the emphasis on B2C communication – tools like Twitter, Facebook, and LinkedIn are making it easier than ever for businesses to give and receive instant feedback from their customers.

But just because the tools are readily available, doesn’t mean businesses are using them to their maximum potential. The approach to Social Media has to be taken from a different angle than more “traditional” marketing mediums. Where selling, generating leads, and landing clients may be the end result – the approach with Social Media has to be to engage and build relationships first, before focusing on the sales pitch.

One thing that everyone can take a lesson in, and something I continue to work on myself – is the power of listening. Listen to what your customers are saying, pay attention to their conversations, and take note of their ideas. Becoming a good listener and eavesdropping at the right time and place is priority number one for Social Media marketing.

You’ll hear everyone tell you that listening is important – but that’s only the first step. The follow up, and most important element of communication is knowing WHEN to communicate. Those who are “doing it right” spend a considerable about of time listening, and when the time is right, take it to the next step and get involved.

What does “get involved” mean? At the end of the day, it’s about being a person first, a human representative and voice of your company. People don’t want to talk to a business – they want to talk to a person, they want a connection, a human on the other end of the line who genuinely cares about their wants and needs. If you’re that person on the other end, be yourself, be funny, share interesting and relevant information, become a resource for your community. Social Media works best when the line between personal and professional is blurred.

Once you’ve built a rapport with the members of your community, they’ll be more willing and accepting of your “sales” pitches. Engage first, sell second – A simple formula that’s often forgotten, but is the recipe of success for any business integrating Social Media into their marketing mix.

What examples do you have of businesses that are doing it right (or wrong) with Social Media?

Charity Wreath Off!

wreathoffWe here at Engine love it when our colleagues and clients come up with amazing ideas! Here’s one that we just had to share.

The group from JB Printing, in Belleville, Ontario, have created an online charity auction, where they’re selling off Christmas wreaths, made by members of their team, to benefit the Make A Wish Foundation.

Here’s Owner, Teresa Bell’s, take on how this project came about:

It started in October…….at a staff meeting we somehow got started challenging each other to a pumpkin carving contest. Well, the next week everyone showed up with a pumpkin and then we asked customers to vote. We had such fun with it that we started thinking, what could we do next?

With Christmas just around the corner it was natural to think of a wreath making competition, and we always support a charity. Why not put the two together? The Wreath Off was born.

The hardest part was deciding which charity to support. In past years we have done a Toy Drive, Christmas Sharing Baskets and Coats for Kids. This year we voted to raise money for the Make a Wish Foundation.

Everyone at JB Printing made a wreath. The rules stated that you had to make it yourself, it had to be a continuous shape and less than 24″ wide. When the wreaths arrived we were amazed at the variety, ingenuity and talent showcased in the various themes.

We are now auctioning the wreaths off, with 100% of the proceeds going to the Make a Wish Foundation. The JB staff are a pretty competitive bunch and we all want to have the highest selling wreath. It’s annonymous, so no one knows whos wreath they’re purchasing. The wreath designers will be revealed after the auction closes on Dec. 14.

Merry Christmas,
Teresa Bell

This is such an ingenious way to engage staff, foster creativity and out-of-the-box thinking, and to give back to the community!

To find out how you can participate in the JB Printing, Christmas Charity Wreath Off, check out this link!

Fun at Glamour Junkie!

We’re working with a new client, Connie Yrjola, who owns one of the coolest jewellery stores around–Glamour Junkie. This weekend, Connie invited my good friend, photographer and blogger Allison Empey and I, into her store to take some product shots for her new website (which we’re in the process of building).

Connie’s been making jewellery since she was twelve. She works with a variety of materials, and designs in just about every style possible. On top of being incredibly talented and creative, Connie is really, really fun. She said we could share some of the pictures from our shoot here. Keep in mind they’re raw and unedited, but they’ll give you an idea of her work.

From the 'Natural' collection

From the 'Natural' Collection

From the 'Bridal' Collection

From the 'Bridal' Collection

Connie indulged me, and let me wear some of my favourite pieces for a picture.

Connie indulged me, and let me wear some of my favourite pieces for a picture.

For more pictures of Glamour Junkie’s unique jewellery designs, please take a look at our Facebook Fan Page.

Glamour Junkie is located at Fusion Creative Collections, 282 Front St., Belleville, Ontario. Or call, 613-967-4438.

Holiday Entertaining 101 – Part 4

The countdown is on!

All right, so over the past few Friday’s I have been talking about planning the perfect party, and I think that we are all ready to graduate to the next step, the best step, and the yummiest…preparing food for the party. This post is strictly about food, and honestly, I can’t think of anything better! 

A few weeks ago I posted a recipe for meatballs, other items on my Christmas Party Menu would include:  

Assorted cheeses paired with fruit and crackers.

Assorted cheeses paired with fruit and crackers.

Assorted Cheese Platter with Fresh Fruit, Bread & Crackers 

It doesn’t get much easier than putting an assortment of cheeses together on an old wooden platter or a piece of slate. Tip: make sure you represent cheeses from different parts of the world, such as France, Italy, Greece, and of course, don’t forget your local artisian cheese factories. Make sure that you have representation from each style of cheese. Some examples: hard (parmesan, Romano, Asiago), semi-hard (Cheddar, Gruyere, Gouda, Jarlsberg), semi-soft (American Brick, Havarti, Buffalo Mozzarella) and soft (cream cheese, ricotta, brie, bleu, Roquefort). 

It’s also a good idea to purchase cheeses that are close to their “best before” date, as they are at their peak flavor. 

Pair cheeses with: sliced pear & apple, grapes, figs, chutney (I just love extra old cheddar and red pepper jelly) and lets not forget, a variety of crackers and bread. 

Putting a name to the face is very helpful! If you’re using slate you could write the names of the cheeses and where they are from in chalk. Or you can use the standard cheese spikes. 

Tip:  Take cheeses out of fridge about an hour prior to serving – cheese should be at room temperature to get full flavor. 

Smokey Bacon Bites – I found this Rachael Ray recipe online last Christmas ~ now a regular in my lineup of appis ~  super easy and very tasty! 

  • 1 tbsp olive oil
  • 1/2 pound bacon, chopped into small pieces
  • 1 large onion, finely chopped
  • Pepper
  • Flour for dusting
  • 1 sheet puff pastry dough (13×10”), defrosted
  • 1 six ounce container herb & garlic cheese like Boursin
  • 1 cup Swiss cheese, shredded. 
Puff Pastry

Puff Pastry

Preheat oven to 400F. Place a medium-sized skillet over medium-high heat, add olive oil. Once hot, add the bacon and cook until crispy, about 5 min. With a slotted spoon, remove the bacon from the skillet to a paper towel-lined plate. 

Remove all but 2 tbsp of the fat from the skillet, return to the heat and add the onion and cook until tender. Remove from heat and combine with the bacon. Season with some pepper and let cool. 

Lay the pastry dough out on a nonstick sheet. Spread the Boursin cheese evenly over the dough then top with the bacon-onion mixture and sprinkle with cheese. 

Transfer to the oven and bake until golden brown and cooked through, about 20 min. Once the dough is done baking, let cool and cut into 1-2 inch squares. (Makes about 35 pieces.) 

 

Christmas just isn't the same without cranberries!

Christmas just isn't the same without cranberries!

Cranberry Brie Puffs ~ Christmas without Cranberries, come on…?  

  • Half of a 397 ml pkg of frozen puff pastry
  • 1 cup fresh cranberries
  • 1/4 cup water
  • 3 tbsp sugar
  • 1/4 cup all-purpose flour, for flouring work surface
  • 6 oz brie, rinds removed, cut into 24 equal pieces
  • Fresh rosemary for garnish

 Thaw pastry at room temperature for about 1 hour or until soft enough to roll out. Preheat oven to 400F. Put the cranberries, water and sugar in a small saucepan. Cook, covered, over high heat for

2-3 min or until cranberries have popped. Remove lid and stir to mash. Reduce heat to medium and continue cooking until the mixture has thickened and liquid has evaporated. Cool. 

Sprinkle work surface with flour and roll out puff pastry into a 12 X 9 rectangle. With a pizza cutter, cut the dough into 24 equal rectangles. Press pastry into mini-muffin pans (two pans with 12 cups each). Divide cooled cranberry mixture among the muffin cups. Put a piece of Brie in each cup. Bake puffs for 15 – 20 min. or until puffed up and golden brown. Sprinkle chopped rosemary over tops and decorate serving platter with extra sprigs. Serve warm. (Makes 24 pieces.) 

To be continued next Friday… along with a guest post from our friends in New Zealand! 

Cheers,

Kerry

We’re Blipping (Is that a word?)

Blip_Fm_LogoWorking in a creative space, we tend to use different media to express ourselves. Kerry is not only an amazing project manager-marketer-media buyer, she’s also a fantastic cook. Fillmore is not only a brilliant web designer, he’s also a skilled photographer, and talented musician. You get the drift.

How we express our creativity comes in many shapes and forms, and it should. Taking a multi-faceted approach in any creative career is what keeps us all innovating, growing, and challenging the way we see our clients, ourselves, and our world.

The other day we got talking about our shared passion for creating, which led to a discussion about music, and favourite songs, bands, etc. Once again, we found something we could all get excited about–almost as excited as we get about food.

What’s the natural next step? Since Bryna spends so much time in the online space, a Blip.fm account was the (her) obvious choice. Why not build a shared platform for something that helps us learn, move, emote, create, relax, love, think…What doesn’t music do?

So here it is, folks, yet another place where we can be who we are, and share that with you. We hope you enjoy! (We may even take requests.)

Blip.fm/EngineCom

Added bonus! Check out our Facebook Fan Page, for a selection of Kathy’s, Kerry’s and Bryna’s favourite songs of all time (thus far).

Guest Post on NateRiggs.com

Henderson Bas, The Nice Agency

Henderson Bas, The Nice Agency

Hey all! Just a couple things:

Yesterday, I had the pleasure of working with the team at Henderson Bas, the most awarded interactive agency in Canada. They are an amazing group of creatives, strategists, marketers, and programmers. Some of their clients include Coke, Mercedes-Benz and Molson Canadian. Thanks for having me, guys!

I also had the pleasure of writing a guest contribution on Nate Riggs’ blog. If you don’t know Nate, make sure to take a look at his guest post on our blog from last week. He’s a brilliant creative, working in the field of social web strategy. He not only runs his own business, Social Business Strategies, but he is also the Director of Communication Strategy at Huber + Co. Interactive, in Columbus, Ohio. On top of that he’s a great dad, and a marathon runner. Not too shabby.

So today, rather than write something of my own, I encourage you to read my guest post over at NateRiggs.com.